I'm looking for content. So I'm trained to ignore any moving parts of a web page. Frankly I can't read the moving text. So in order to be effective, You'd be better off by
1. having more sober pages
2. Loose the moving text. Replace by text in a large font with a cadre.
Large text is extremely effective ... unless there are too many different size and fonts on a page.
The problem of this or any web page is that you can't make stand out something because the page is shouting at you from different directions, with colors pictures, movies, pop ups, and a lpage layout with at least 10 area's with different purpose. Plus I look at a zillion pictures whose meaning is hard to fathom.
" Don't start a new topic fro a problem if there already exist one" I offended that rule, but honestly I can't blame myself for not noticing that on such a crowded page.